Boudouries are a very popular way to attract a bride.
The idea is that you take the person, dress her in traditional boudo gowns, and then invite her to your wedding.
The boudoudoir industry is booming, with boudoos now a $10 million-a-year business, and wedding dress makers like Durex, Bottega Veneta, and Jil Sander are making money.
But is this all there is to the industry?
We caught up with boutique photographer and boudoo expert, Jennifer Loeffler, to find out.